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About Us - Meet our Team
I absolutely will
never use, and do not advocate, the use of electronic shock collars! - a good
dog trainer, behaviorist or experienced handler would never need one.
John's Natural Dog Training Company was established in 1991. John Rubin, and his wife Bonnie, incorporated their company in 1995 establishing Natural Pet Systems, Inc. as the parent company. John has been training dogs for over 20 years and has extensive equine experience as well.
John's desire to help owners better communicate with their canine companions drove him to build John's Natural Dog Training around his philosophy of a "natural" approach to communicating, handling, and training. All owners can benefit from utilizing John's methods without using fear, treats, or gimmicks like clickers, gentle leaders or cans with coins in them. We do NOT use, and never will advocate the use of pain compliance (electronic shock collars aka e-collars) nor physical abuse in the form of what is commonly know as "alpha dominance" techniques. A good trainer, behaviorist or handler would never need to utilize these methods.
We currently employ three full-time dog trainers and two part-time trainers. Our trainers are all employed by JNDTC and are not independent contractors. All employees utilize our natural methods and are committed to providing excellent customer service. We encourage you to visit any of our dog training classes whenever you wish.
Many dog trainers claim to be certified. (see article on Choosing the Right Dog Trainer) We would like to educate you on what this means. There is no governing board or "certification" requirement in the State of California for dog trainers. Most "certified" dog trainers simply join an association, like joining a club, study a curriculum written by other members, and then take a test - usually on-line. They pay a fee for their membership, and to keep their certification current. They are not regulated nor are they monitored by any agency. Membership does not ensure that the "certified" trainers employ similar methods nor does it guarantee the skill, competence, or experience, of the trainer. In our opinion, this can create as many bad dog trainers as good. It can also lead owners into a false sense of security when hiring a trainer.
We are members of the IACP (International Association of Professional Dog Trainers), and the APDT (Association of Pet Dog Trainers), as we believe membership encourages ongoing education, and helps towards our common goal of developing better dog trainers using more humane methods, but will most likely not seek certification until it is mandated by a regulatory agency. We have been in business longer than the CCPDT, and the APDT have been in existence. We are always seeking more education and new ideas - especially in the areas of canine psychology. We believe many organizations are headed in the right direction and we respect their efforts. But at this early stage, so much more needs to be done.
We base our expertise and knowledge on our experience. After 17 years, and training over ten thousand dogs, we consider ourselves to be one of the best in the business. But, we learn more every day, and from every dog. We promise we will never stop our quest to know more! Your dog is important to us - your satisfaction with our services is too! Please call us for more information. We are here to help.
Our Team
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About Us - Meet Our Team
John's Natural Dog Training Company
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