The difference between a good dog trainer and an excellent dog trainer is incalculable. Every dog and owner have specific needs, wants and desires. Choosing the right trainer and program can make all the difference in the world.
"I absolutely will never use, and do not advocate, the use of
electronic shock collars! - a good dog trainer, behaviorist or
experienced handler would never need one."
John M. Rubin
Read our latest article "The Shocking Truth"
I know coming from a professional dog trainer, located on a website promoting our dog training services, writing an article of this nature might seem odd. But, part of our commitment to the community is to provide information about dog training. We feel this article is a great way to help you find the right dog trainer for you.
While many claim to be "professional", not many train dogs full-time. By full-time I mean 40 hours a week. If a dog trainer cannot assert that they work their job as a profession, it is possible they have not developed a good enough reputation to do so. I am sure you would want a plumber or electrician who performed their trade full-time and a dog trainer should be no different. In today's dog trainer community, which has exploded over the last decade, most have decided to take up the profession because they love dogs. Others might have spent thousands of dollars attending a dog trainer’s academy - basically a course developed and conducted by another dog trainer or organization of trainers. Having just graduated, they are now in business for themselves. And finally, there is the dog trainer who spent months or years working or apprenticing for a reputable dog trainer and finally ventured out on their own.
The recent trend in the last decade is for member driven organizations to offer dog trainer’s certification. While in some instances this might be better than nothing, it can possibly lead dog owners into a false sense of security. Here's why; there is no governing board or "certification" requirement for dog trainers in the State of California, or any other state for that matter. Today’s certified dog trainers simply join an association, study a curriculum written by other members, and then fill out a form or on-line quiz answering basic questions on methods and experience. They then send in a 15 to 30 minute video demonstrating their methods. They pay a fee for their membership and to keep their certification current. They are not regulated nor are they monitored by any agency. Membership does not ensure that the certified trainers employ similar methods nor does it guarantee the skill, competence, or experience of the trainer.
Dog training methods are diverse and varied. What has evolved over
the years has been a trend toward more politically correct methods - or
so they seem. A common selling point for dog trainers is "positive
reinforcement" training. Many new-age dog trainers criticize "old
fashioned" techniques touting their methods as being more humane.
Read article on How Dog’s Learn
The truth is that many of the so-called old fashioned techniques are actually pretty good. Unfortunately many of today’s dog trainers incorrectly implement them. And even truer is that food-training, which is now sold as the term "positive reinforcement" has been used for centuries. What has been added, just to make it seem new and improved, is the "clicker". Food training using your voice has now been replaced by food-training using a plastic device.
Tried and true methods, deemed "old fashioned", unfortunately continue to be taken to extremes. Heavy handling has become the norm, training collars are misused by inexperienced "trainers" and the aspect of dog psychology is never truly explored.
A drift towards quick results has led to the electronic shock collar.
Let's face it; we want fast food, faster internet and the fastest car.
Our society has now demanded instant results in training our dogs too.
The end result is the dog trainer, with limited experience in canine
behavior and psychology, and a quick trigger finger, willing to shock
dogs into compliance.
Another interesting development was the introduction of the “gentle” method of training and the equipment to accomplish it. Somehow it was decided that the same device used for training horses could be used for dogs and it would be considered "gentle". But, because the canine's true inherent characteristics and drives are quite unlike the equine's - canines being predator and equines being prey - what is hailed as gentle might actually be very harsh psychologically for the dog.
It is mind boggling to realize that Americans spend over $40 Billion on their pets each year. According to the 2007-2008 APPMA National Pet Owners Survey, basic annual expenses for dog owners in dollars include:
Surgical Vet Visits
My experience is that it is much higher than these figures would indicate. The reality is that owners love their dogs and will spare no expense for the furry family members. Then consider how the industry has responded to these needs.
What we must keep in mind is that marketing plays a major role in each product and service offered whether your dog needs it or not. It's all in the advertising as every pet business wants a piece of that $40 billion.
When a dog trainer claims these items listed below, think "marketing gimmick" or possibly lack of experience.
John Rubin has been training dogs for over 27 years and has extensive equine experience as well. He is the founder of John Knows Dogs. LEARN MORE
Bonnie co-owns John's Natural Dog Training Company along with her husband John Rubin and is co-owner of Kamp Kanine. LEARN MORE
Jessica McCloskey is John and Bonnie's daughter and has been working with and training dogs from a very early age. LEARN MORE
We offer full customer care and support. Please contact us if you need assistance: 877-447-8597. John can be quickly reached at 858-395-0050.